This recently landed in my email inbox:
Of all the yoga teachers in the world, the folks at BeFit managed to select the two that have a history with IAYB. Sadie Nardini and I have duked it out over her questionable yoga marketing tactics and Rainbeau Mars’ “Adidas Yoga” classes at a 2009 Yoga Journal conference sparked a raging debate about the corporatization of yoga.
So how can we celebrate National Yoga Month with Sadie and Rainbeau? The press release tells us how!
Celebrate Yoga Month this September with renowned yogis Sadie Nardini and Rainbeau Mars by relaxing, rejuvenating and toning your mind and body with their core workouts on BeFit Yoga, available now on the BeFit Channel.
With workouts as varied as “Rock Star Yoga” and “Yoga Butt” from Nardini to “Tantalizing Tummy” and “Booty-licious Lean Legs” from Mars, BeFit Yoga promises to be a blend of challenging routines, fun and fitness education.
Nardini, founder of Core Strength Vinyasa Yoga, is one of the fiercest yogis around. She’s the host of a daily yoga and lifestyle hour on Veria TV, the 24/7 national wellness channel, creator of the best-selling “Total Transformation” yoga DVDs (#1 on Amazon) and author of “CoreStrength.” In addition, she’s the host of the newly launched yoga reality series, “Rock Your Yoga” on Veria TV.
Mars brings a lifetime of practicing yoga to her successful career as author and creator of numerous yoga DVDs, and her DVD releases have sold over a million copies worldwide. She’s a highly sought after yoga instructor to several top-tier Hollywood stars and athletes.
Both Rainbeau and Sadie are available for interviews. Please let me know if you’d like to speak with them.
I’ve already had the pleasure of dialoguing with both of these individuals, but thanks for the offer, BeFit publicist. Next time, do a quick Google search of your subject and the media outlets you’re approaching.
There’s no need to satirize yoga – the industry satirizes itself. And what is BeFit, anyway? This: