Oh, Vancouver! The world loves you and hates you for giving us Lululemon. The internet is ablaze with news of a recent MSN Travel list ranking Vancouver as the third worst dressed city IN THE WORLD. Right after Orlando and Maui (which isn’t even a city, but whatever! Neither is fourth place winner, Harajuku, Japan).
Vivian Song, the MSN writer responsible for the list, wrote:
There is one reason, and one reason only, why we’ve decided to include Vancouver on this list of the sartorially damned: yoga pants. We blame you, Vancouver, birthplace of a certain, insanely popular yoga gear brand which will go unnamed, for spawning a street trend dreaded by all women with wobbly bits and fat deposits in the wrong places. Really, what gives with the whole wearing of bum hugging workout gear to every other place except the gym? On behalf of women with hips and thighs everywhere, who like their pants to have buttons and zippers thank you very much, and who are of the opinion that yoga pants are a ruse worn by lazy pseudo-fashionistas, we beseech you: unless you plan to do a downward dog within the hour, spare us the yoga pants and put on some real trousers.
“Yoga pants are not pants,” Vancouver retail employee Zoe Brooks told The Province newspaper. “If you’re going to yoga, wear your yoga pants. You can always throw on a skirt or trousers (when you leave). It takes the same amount of effort.” But she understands the trend. “I think everybody secretly likes to wear yoga pants. It’s a guilty pleasure. They give us some lift and tighten everything up.”
Lululemon seems to be taking the whole thing in stride, as evidenced in this CTV news clip. One Vancouver location updated their front window display to read “#3 in the world. #1 in our pants.” Kinda cryptic, but insiders and media junkies will know what it means.
All is not lost, Vancouver. Perhaps your tourism marketers can team up with Girlsinyogapants.com for a little rebranding.
How do you feel about yoga pants in a non-yoga setting? Let us know!