Ah, if you can’t beat ’em… satirize ’em! Seattle-based humourist Michael Stusser has responded to the sexy Equinox ad in the best possible way – by stripping down to his skivvies and creating an amusing parody video. He has all the elements: the serene bedroom setting, the mysterious possible-lover under the covers, the music and the sequence. But the execution is much different.
I have to admit that I find this much more inspiring and courageous than the original. This makes me want to get on my mat, embrace my flaws and persevere through the practice. And it’s a not so subtle reminder to not take things so seriously. This video won’t sell any gym memberships (or anything else, really) but it provides a much-needed giggle.