yoga by equinox parody video

Ah, if you can’t beat ’em… satirize ’em! Seattle-based humourist Michael Stusser has responded to the sexy Equinox ad in the best possible way – by stripping down to his skivvies and creating an amusing parody video. He has all the elements: the serene bedroom setting, the mysterious possible-lover under the covers, the music and the sequence. But the execution is much different.

I have to admit that I find this much more inspiring and courageous than the original. This makes me want to get on my mat, embrace my flaws and persevere through the practice. And it’s a not so subtle reminder to not take things so seriously. This video won’t sell any gym memberships (or anything else, really) but it provides a much-needed giggle.

Discover Michael Stusser’s writing work here. And thanks YogaDork for finding the video!

4 Comments

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  1. It’s about time. And I would not be so sure about a video of this type (satirically defanged, or course) not selling gym memberships. I just think about how New York Sports Club and other gyms of that market segment, such as 24 Hour, just might pounce on this trope.

    Particularly in light of the controversy which shall not be named, linked or discussed anymore.

    Which is all to the good, because they teach a safe style (usually YogaFit) and encourage one to be neither a daredevil or an “artiste” …

  2. Who cares! Just give me my Lolcats…;)

  3. OMG I LOVED it! He has a lovely practice!