Vivienne Tam launched her new designer yoga wear line yesterday at New York Fashion Week. Rodney Yee and Colleen Saidman were on hand to guide 20 yoga teacher/models through a “live sculpture garden” in the outdoor plaza of Lincoln Centre. Rushed production directors reminded models to look peaceful and serene, even though “this is fashion, not yoga.”
The union of yoga and fashion is nothing new, with designers such as Marc Jacobs and Donna Karan releasing yoga lines years ago. There is also no shortage of yoga wear which is designed to look good in the studio and on the street. Even the announcer in the NY Post video above was aware that yoga has become big business, citing Lululemon’s multimillion dollar stake in the yoga apparel world.
In the video, one of the models makes the classic argument for capitalizing on yoga: “If it spreads yoga to more people who otherwise wouldn’t try it, then it’s a good thing.”
What do you think? Is this argument applicable any more? Will fashionable yoga clothes get people on the mat? And if so, does it even matter?