On Sunday, September 15 at 8am, Chelsea Roff climbed onto the roof of a building in Santa Monica to raise awareness the final hourse of her Yoga for Eating Disorders crowdfunding campaign. The action is called #OccupyYouAreBeautiful and Roff is livestreaming from the roof, 24/7. She’s also invited yogi friends like Tommy Rosen, Ashley Turner and Kia Miller to stop by for interviews and yoga practices.
“I am not getting off this mat until all the funds are raised. Period!” she wrote on the #OccupyYouAreBeautiful website. Roff also declared:
I will eat here. I will sleep here. I will sing and dance and do my yoga here. I will stay on this mat, as a demonstration of solidarity with eating disorder sufferers everywhere. I am taking a stand — for joy, for freedom, and for the belief that all people have the right to feel beautiful in the bodies they inhabit.
Why #OccupyYouAreBeautiful? Because eating disorders have destroyed too many lives. Yoga can be a game-changer in eating disorder treatment. I know. After nearly dying of a stroke caused by anorexia when I was 15, I found my way onto a yoga mat for the very first time. Yoga saved my life. And I’m not leaving this mat until others get access to the same opportunity.
Roff launched the campaign on July 30, in partnership with the Give Back Yoga Foundation. She aims to raise $50,000 in order to bring yoga to treatment centers around the country at no charge, collect data for an evidence based study on it’s effectiveness in treatment, and offer pro-bono talks about eating disorder prevention at local schools in each city the program is offered.
Stand with Chelsea Roff by donating today!