In the post holiday return to routinized lives, I’ve been keeping a close eye on yoga media for mixed messaging around yoga and weight loss. So far, I’ve actually been fairly pleased to find nothing too offensive or off-base.
Even Yoga Journal‘s weekly newsletters have kept a distance from the hot topic, focusing instead on keeping New Year’s resolutions and will power. A post on the Yoga Journal Buzz blog encouraged people to “Resolve to Love Your Body,” in an apparent effort to shift the conversation.
Things were looking up until the weekly Yoganonymous newsletter landed in my inbox this morning. “What’s that? You’re still feeling a bit full from all of the holiday revelry? We’ve got your back with this week’s free class of the week from our friends over at Gaiam TV entitled ‘Yoga for Weight Loss w/ Colleen Saidman’ streaming live on our site as we speak.”
The newsletter copy went on to further entice readers with the free video class:
This week, acclaimed yoga instructor Colleen Saidman creates three result-oriented routines with real women in mind.
These energizing practices will burn calories and increase strength, flexibility, balance and focus—all keys to maintaining a healthy mind and body.
Note the emphasis (mine) on “real women.” Because “real women” want to burn calories and lose weight, right? Thanks for the free yoga, Yoganonymous.
Surely this can’t be the only example of post-holiday cheap yoga marketing. What have you seen, either online or in your community?