weight loss yoga: yoganonymous’ new year’s gift to newsletter subscribers

yoganonymousIn the post holiday return to routinized lives, I’ve been keeping a close eye on yoga media for mixed messaging around yoga and weight loss. So far, I’ve actually been fairly pleased to find nothing too offensive or off-base.

Even Yoga Journal‘s weekly newsletters have kept a distance from the hot topic, focusing instead on keeping New Year’s resolutions and will power. A post on the Yoga Journal Buzz blog encouraged people to “Resolve to Love Your Body,” in an apparent effort to shift the conversation.

Things were looking up until the weekly Yoganonymous newsletter landed in my inbox this morning. “What’s that? You’re still feeling a bit full from all of the holiday revelry? We’ve got your back with this week’s free class of the week from our friends over at Gaiam TV entitled ‘Yoga for Weight Loss w/ Colleen Saidman’ streaming live on our site as we speak.”

The newsletter copy went on to further entice readers with the free video class:

This week, acclaimed yoga instructor Colleen Saidman creates three result-oriented routines with real women in mind.

These energizing practices will burn calories and increase strength, flexibility, balance and focus—all keys to maintaining a healthy mind and body.

Note the emphasis (mine) on “real women.” Because “real women” want to burn calories and lose weight, right? Thanks for the free yoga, Yoganonymous.

Surely this can’t be the only example of post-holiday cheap yoga marketing. What have you seen, either online or in your community?

  1. Are you aware that leaders of many local studios have, by now, learned [some learned the hard way] to sidestep the yoga as weight-loss program issue?

    So, now, large retreat centers (trying to become the new millenium’s answer to “fat farms”) and mass media operations (riding the crest of New Years Resolution season) are the only venues left to try to milk that cash cow … primarily for the late adopters, who may not know any better.

    Earth to Yoga Rockstars: Your average fitness instructor and your average gym have been doing it better, for longer, and with much more finesse 😉

  2. I’m so glad you pointed that out. I agree with you! How frustrating, the idea that that’s the #1 concern of all real women…

    I haven’t seen as much from journals themselves, mostly gyms that offer yoga. But I tend to find magazine advertisements — displaying particular clothes and body types– to undermine any messages of acceptance and non-striving that the articles might contain…

    What’s funny about all these New-Year-new-you things is that yoga generally slows down your metabolism anyway.

  3. I’ve been doing yoga for a few months now and I can say that my lifestyle has changed. Well I partially thanked yoga for it. And also to myself, for a better change.
    I don’t think there is nothing wrong giving it a try. If you’re curious enough how effective yoga is for weight loss then see it for yourself. I just suggest that do it in a regular practice, for better results. 🙂