Somewhere along the line, yogis realized that practicing asana on an artificially-coloured PVC rectangle wasn’t really good for the planet or our bodies. In the past few years, the yoga mat market has seen an influx of biodegradable, non-toxic, recycled, recyclable and otherwise Earth-friendly yoga mats, which is awesome.
However, the new Vastra yoga mat kicks it up a notch, and in its Kickstarter campaign it makes the bold claim of being the most Earth-friendly yoga mat on the planet. Not only is the mat gentle on the Earth, but it’s based on Ayurveda, the 5000 year-old Indian system for health and wellness. According to the press release:
Vastra’s yoga mat is fully handmade out of 100% organic cotton yarn that is dyed with plants and herbs like Turmeric and Tulsi (Holy Basil) along with many others. “We went back and forth many times on the design of the mat, based on feedback from active yoga practitioners, to come up with a design that provides grip on surface as well as on the floor to keep the mat from sliding,” said [Vastra founder] Sri Narayan. The company’s larger intention is to bring Ayurveda into the modern yoga practice and sees its yoga mat as a solid step in this direction.
The Kickstarter campaign aims to raise $100,000 to cover production expenses, including investment in yarn, fabric and the plants and herbs used for dyeing.
Washington, D.C.-based Vastra already has a proven track record of making Ayurveda-infused clothing and bedding, which has caught the attention of major media sources like Time and the BBC. The company has a mission to “transform how people perceive clothing through the use of clothing and clothing-based products that aren’t just for style, comfort, and protection but also for wellness.”
Support Vastra’s Kickstarter campaign and you can pre-order this revolutionary yoga mat. The Earth and its inhabitants thank you.
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