So y’all might have noticed that I’ve been avoiding any mention of the Olympics. First of all, I just can’t keep up with all the athletes who do yoga as part of their training routines (and YogaDork is doing a great job of covering that angle). Second, I don’t really care about major sporting events (with the exception of the FIFA World Cup, which I love) or big displays of nationalism and corporate sponsorship. And third, as a BC girl who has watched the province transform in the years leading up to the event, I have some ethical problems with the Olympics (look to The Tyee and The Dominion for excellent alternative coverage).
Nevertheless, I think it’s great that Lululemon has jumped on the Olympics cheer bandwagon and has been offering free yoga classes all over Vancouver since the beginning of the games (working their way around copyright/trademark restrictions by using “cool global sporting event” instead). Apparently, over 11,000 people have taken advantage of these classes. As a Lululemon store manager notes, “Yoga is a big part of the city’s culture. Yoga has made Vancouver mellow.” (Interesting ~ I thought it was the strong BC sweetleaf.)
She also reveals some little known facts about the yoga culture in Vancouver, which has an estimated 20,000 regular practitioners, most of them female. Apparently: “There are yoga mats that indicate if the person is single and available. But in Vancouver, people also signal if they’re available by using a certain kind of shopping cart at Whole Foods. It’s that kind of city.”
Wha, seriously? Are there any Vancouver-ites who can attest to the accuracy of this claim? And does anybody out there know the yoga mat code for single and available?
[via USA Today]