the official chocolate bar of yoga: who decides this stuff?
An IAYB correspondent took the above photo in a Montreal health food store.
This Giddy Yoyo raw chocolate bar makes the bold claim of being the “Official Chocolate Bar of Yoga” (in English and French, ’cause that’s how we do things in Canada). Seriously, who decided this? Krishna? Some kind of divine committee?
Neither a Google search nor the Giddy Yoyo website offered any insight into the ballsy claim. But this is how Giddy Yoyo describes their raw organic chocolate bars:
We have created the most intention and love infused cosmic chocolate bar available, made only with the highest-vibe ingredients. We have specifically formulated our hand crafted chocolate as a deeply nourishing highly mineralized magical pineal stimulating mind expanding food. When ingested (especially daily) you will be inspired to be the change we desperately need; to create heaven on earth.
Looks like Giddy Yoyo needs some lessons in how to use hyphens and avoid hippie marketing clichés. And if you’re going to claim that your product is the official product of anything, you better be ready to back it up.