It’s not unusual to see words like “welcoming,” “diverse” and “community” on yoga studio websites. And while many studios do make sincere efforts to create welcoming, diverse and community-oriented spaces, the imagery on their websites may reinforce stereotypical ideals of the yoga practitioner.
Unfold Studios in Portland, Oregon has gone the extra step to design a website that reflects its mission and vision. “Our #1 priority is community, and providing a place where people feel unconditionally welcomed,” they proclaim on their homepage.
Their studio description says, “We believe that all people should have access to yoga, regardless of perceived barriers. When we refer to yoga, we mean the “big yoga” which utilizes yoga tools like philosophy, movement, meditation and the breath to increase ease and decrease the suffering that is inevitable when human.” With the accompanying imagery, this statement is believable and convincing.
So check out this screenshot from their About page:
Smiling mixed races and ages, FTW! And this shot from their homepage:
And another, from their blog:
This studio website sets an example that many studios can follow: photos that reflect the reality of daily practice; diverse ethnicities, body types and ages; real people doing real poses. We can only assume that the real-life experience at the studio (which is in a single-story building and wheelchair accessible) is just as welcoming and inclusive.
Do you know of a yoga studio website that is just as inspiring and authentic? Share it in the comments section below!