December 22, 2011 by Roseanne
Yoga Jeans? I know, seriously. We all know that if you stick “yoga” on something, it will sell better.
But I can tell you that despite the ridiculous name, Second Yoga Jeans are awesome. Even if they were called something else, like just plain old “jeans,” they would still be amazing. Style blog Skattie called them “the perfect pair of jeans.” Charlie Sattva designated them “the most comfortable sexiest jeans in the world.” Which is a big claim, and I’m not sure if I agree. But they’re definitely super comfortable and trés sexy.
They also do wonders for my butt (which, as we all know, is the reason behind the popularity of yoga pants). It’s that perfect combination of brushed cotton (97%) and elastane (3%) which makes the jeans stretchy and curve hugging.
To be honest, I’ve never done yoga in my yoga jeans. Although, apparently, you can “do yoga” in these jeans, that’s what they’re designed for. But I have done a lot of other things in my yoga jeans: I’ve walked around Montréal, watched roller derby bouts, eaten big meals, and ridden my bike. They’re versatile, look hot in any situation and are great for both moving and lounging around. And sure, you could break into Natarajasana or a down dog at any point while you’re wearing these jeans, if you’re that kind of person.
Rather than being able to do asana in these jeans, I would say that what makes these jeans “yoga jeans” is their ethics: they’re made in Canada (right here in Montréal) in facilities with top working productions (although the fabric is manufactured by companies from around the world, with ethical working conditions assured).
The ethics of the fashion world is becoming an important issue. Author and broadcaster Lucy Siegle looks into the practices behind cheap clothing in her new book, To Die For. In a recent article on social enterprises and how to address overconsumption and garment industry waste, Aleece Germano declared: “The fashion industry is ripe for disruption.”
Since yoga’s foundation is based in ethics, it’s essential that yoga clothing companies are leaders in humane clothing production and help disrupt the industry. This includes producing apparel “locally” (whatever that means, wherever you are). While there are industry approved factories in Asia that pay employees a living wage and are accountable to standards, those clothes still travel a long long way to get into our hands. Have you ever thought about the carbon footprint of your yoga pants?
My yoga jeans traveled by courier from the south shore of Montréal, approximately 12 km.
While I love the products, some of the marketing of these jeans makes me gag: “Yoga is currently very popular in North America. Some 9 million people practice this discipline uniting body and mind. And they appreciate anything that contributes to balance and well-being,” notes Second designer Eric Wazana on the company’s website. “That’s why we’ve created these fabulous jeans that combine the height of flexibility and style.” That can be read: “There’s a market of 9 million people who would buy jeans they could do yoga in.”
The price tag, approx $110 (unless you get them at Jeans Jeans Jeans! in Montréal, where they’re $80) is a little steep, but by designer jean standards, that’s “reasonable.” And the quality is so good I’ve gotten many many wears out of these jeans. It’s worth it to buy clothing that is a little expensive because employees were paid a decent wage on North American soil, rather than cheaply produced in Asia under who knows what kind of conditions.
In shades of the lululemon manifesto, I found a piece of paper in the back pocket that told me Second Yoga Jeans “are filled with good energies, positive karma and were created to help you feel confident, beautiful, at peace.” I don’t quite feel that way when I wear them, but I do feel super comfortable and hot. And I’m confident that my butt looks good. Isn’t that all we really want from a pair of jeans?