The ad for Power of Movement 2014, Canada’s largest yoga fundraiser, is so hot that it will make you run out and register for the event right away.
It was created pro bono by agency, Lowe Roche, who “wanted to show that not only would the event raise money for arthritis, but that yoga can bring increased mobility to arthritis sufferers as well.” The spot shows yogis lined up to look like bones in the human body, including arrangements of a hand, a foot and a spine.
Set to dramatic music, the memorable spot is successful in making the connections between yoga, movement and arthritis.
Power of Movement takes place across Canada on Sunday, March 2, 2014. If you’re available, register to raise some cash or just show up at the event happening in your city! The goal of the event is to raise $400,000 for arthritis research.
The Montreal edition will take place at the Forum, with Jana Sedevik and Annie Langlois leading the practice.