Apparently Jivamukti Yoga studios in New York City have created a new rule for clothing requirements in yoga classes. According to Well+Good, “Our yogi source said the new rule stated that “people must wear tops in class and that see-through or overly revealing clothing was discouraged.”’
Oh yeah? Interesting that this should happen just weeks after a huge “scandal” about nude yoga advertising swept through the online yoga community. North American yoga practitioners are receiving increasingly mixed messages about the practice. And this is a huge and glaring example of the incongruency.
To add to the confusion, Jivamukti founders Sharon Gannon and David Life have often been photographed close to nude (but reportedly dress modestly when teaching classes). Hmm…
Advertising works. It does more than increase brand awareness and sell products. It also infiltrates our actions and behaviour. If images of half/fully naked bodies are normalized (and, we’re told, are “inspiring” and worth aspiring to), we’ll start seeing more skin in yoga classes. It’s that simple. When leaders in the community pose with minimal clothing, students follow.
Take it a little further, and we run the risk of creating practice spaces that aren’t safe or inclusive. It’s fine line.