It’s official: Mark Wahlberg has ditched Calvin Klein underwear for Lululemon. When a fan on Reddit’s Ask Me Anything thread asked him if he wears boxers or briefs, the former Calvin Klein underwear model responded: “I wear Lulu Lemon [sic] boxer-brief-bike-short-type things.”
The timing is interesting, as last week Lululemon appeared to be trying to break into the men’s market and shed its image as a women’s brand. They were the official sponsor of the Wall Street Decathlon and plan to open men’s only stores by 2016.
When a brand is trying to expand into a new market, there’s nothing like a endorsement from a symbol of masculinity who likes to hang out in his underwear such as Mark Wahlberg. Has he become an unofficial “lulule-man” ambassador?
What do you think: Did Lululemon pay him to mention their brand in his AMA interview? Or was it a random, authentic mention?
The Reddit AMA thread…