I stumbled across this video and hoped to get some insights into running a profitable global yoga brand. But alas, all John Friend talked about was love.
He claims that many people “disassociate business or the production of a marketable product with the heart.” They think “there’s love and then there’s business.”
Personally, I find love a little intangible, and am more interested in business practices based in ethics, respect and transparency.
What do you think: can we be in business relationships that arise out of love? Can we work together for the highest intention?
And can you trust an ad for yoga products masquerading as a reflection on yogic business practices?