Remember the Yoga by Equinox video that went viral in early 2012 and ignited a(nother) huge conversation about sexualized yoga advertising? Well, it (the video, not the conversation) must have worked, because Equinox is back with another ad featuring Briohny Smyth. This time, she’s doing Acro Yoga with her now-husband Dice Iida-Klein (he was her fiancé when he played the mystery man in bed in the first Equinox video).
But I can tell you that Equinox has upped the sexiness quotient this time around: more ass, more inner thighs, more toned tummies, all set to a steamy, bluesy guitar soundtrack. Synchronized legs and arms floating through the air and an intimate closing scene.
The original video received over 4 million YouTube views and countless blog posts. Will this video capture the imagination of the masses? What more can we say about sexualized yoga advertising – is it art or commerce, objectifying or empowering, beautiful or alienating? Will it drive people to the yoga mat or drive them away from the practice? Does it inspire a disciplined yoga practice or make committed yogis feel crappy about their regular bodies?
Will we have to brace ourselves for another big conversation about this stuff (and defensive blog posts from Kathryn Budig)? Or has this whole nude yoga advertising strategy played itself out?
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