i am a woman of wonder

And speaking of selling out… A couple of weeks ago I received an email from WonderBra Canada, inviting me to take part in their “Women of Wonder” social media campaign. I was one of five inspiring women bloggers who had been selected to accept a weekly mission and write about it on their blogs, with the intention of discovering something about themselves and sharing it with the blogosphere. In exchange for  weekly posts on my journey, I would receive a Flip camera, some money to fund the missions, and WonderBra products.

I was flattered, but a little skeptical. Overall, however, I was curious. I asked a bunch of questions, thought about my values and what I’m saying here, did a little research, and talked it over with my closest friends. I am anti-capitalist and anti-consumerist ~ would it be hypocritical of me to be involved in a social media marketing campaign? I am critical of the advertising world ~ is it a contradiction to be sponsored by a lingerie company?

Well, maybe. But I also saw this invitation as an opportunity to reach a new audience and inspire women with my lust for life. The weekly missions look like an amazing way to have some new experiences and learn more about myself. Most importantly, I have been working hard on this blog for a year and a half, with no financial reimbursement (other than some great books and free admission to yoga events) ~ it’s time to have some fun! And I have to admit that I was enticed by the free bras. I am a burlesque-loving yogini ~ I dig lingerie, I believe in bras!

As well, WonderBra assured me that they won’t be covering my blog with their advertising, I don’t have to pimp their products and all that is expected of me are regular posts about my missions. I did a little research into WonderBra, and they seem to be a fairly solid company. WonderBra was actually founded in Montreal 70 years ago, and their signature push-up bra, which they developed in 1964 using revolutionary “push and plunge” technology, took the #5 place in a CBC poll on the 50 Greatest Canadian Inventions.

WonderBra is no longer a Canadian company, as it was bought up by Hanesbrands Inc in the 90s. Many of their products are made in Central America and Asia, but they have a transparent Corporate Social Responsibility policy and seem to adhere to international standards for their overseas facilities. So they may not be locally produced and DIY, but they are ethical and engaged.

I stand behind my decision to be a “Woman of Wonder” and am excited about the adventure that lies ahead. As part of WonderBra’s planning for my weekly missions, I had to give them a bucket list. Keeping in mind that I have a limited time and budget for these missions (so I couldn’t include any of my big ticket items, like travel around India or publish a novel), here is a taste of what’s on my list: go rock climbing, get a tattoo, ride around in a limo for a day, swim with dolphins, hang out with Drew Barrymore, and MC a roller derby bout. Let’s see if WonderBra can make these things happen!

The first mission will be coming up next week ~ and don’t worry, I won’t let it interrupt the regular program of yoga cultural analysis  and good times that you’ve all come to expect on it’s all yoga, baby!

  1. nice one, roseanne. yeah, it’s a tough call to decide whether to take sponsorship or not. as you say, it’s good you don’t have to ‘pimp’ their products, although an ‘it’s all yoga, baby’ bra is catchy…
    glad that more of the world will hear your ideas.
    keep it real.

  2. Good for you. Congratulations.

    I’m sure this will be great for everyone.

    Bob W.

  3. those oranges made me hungry. then i realized they were indicating bewbs. huh.

    on to the point, i say work it out, girl! sounds like a badass opp to me.

  4. Argh! I TOTALLY didn’t get the orange/boob image allusion! Why after all these years, do these things STILL go over my head?!?!

    ANYWAY, I for one am going to be looking forward to your ‘Mission Posts!’ AND I congratulate you on your taking the time to research the company and bring real integrity to your decision!

    Looking forward to rockin’ out this Saturday!!!!

  5. Your research and efforts to understand the full consequences of sponsorship are admirable. But what I also know is that you’ll have the good sense to continue questioning the process and if, at any time, you are uncomfortable with some aspect of it, you won’t back down from saying so.

    Good on you, lady. LET THE BOOB TALK BEGIN!

  6. Nice job in getting out in front of the spin on this one, Roseanne. Sounds like a good gig, and lord knows you deserve money. This is also a great opportunity for you to experience, study and report from the modern front line of a very old argument within yoga philosophy: is the goal of practice kaivalya (to lift and separate)? Or is the goal that of samadhi, or convergence (to support and press together)? All good wishes to you.

  7. you had me until ride around in a limo for the day. i’ll admit to be maybe being over the top p.c., but i say go for a really tricked out fancy aluminum frame bicycle. or a segway.

  8. Our Roseanne, a spokesmodel! I love it! I think some one at the Wonderbra headquarters made a fantastic choice, considering your avocation. I sure hope you get to hang out with La Barrymore…

  9. hey y’all ~ thanks for the support! i was concerned that my punkest readers (frank jude and brenda!) would be disappointed in me. glad you’re not! although i’m a little sad that nobody has come out and called me a hypocritical sell-out. ah, well.

    eoin, i have happy memories of eating nachos and drinking beer last fall in montreal, talking about all this sponsorship stuff. i have to admit, an ‘it’s all yoga, baby’ bra would be amazzzzing! lol!

    and frank jude ~ can’t wait to rock out with you this weekend!

  10. http://www.thecovemovie.com/
    Congrats but don’t swim with Dolphins. Watch this movie first.

  11. Good job. I love that you did your research, asked yourself those important questions about staying true to your values. You serve as a model of authenticity in business (what a concept, huh?). I am looking forward to your Missions, too!

  12. As long as “wonder bra” doesn’t make you go all “wonder bread” on us . . .

    • you bet, carol! and i’m counting on you to be the first to tell me when you start to see me getting soft and starchy… 😉

  13. wondering if you’re going to do a sick arm balance, nekkid except for the wonderbra…..;)

  14. ooh I’m really intrigued about what your mission will be! And no I don’t think you are selling out – sounds like a great opportunity and you should be honored that they selected you!

  15. i also can’t wait to see what my missions will be!

    and linda ~ if you ever find me doing a sick arm balance in lingerie, i give you permission to publicly roast me. 😉