Welcome to part two of my conversation with Frank Jude Boccio – the dharma teacher who is so punk rock, he doesn’t even need to call himself punk rock! In the second half of our chat, Frank Jude graciously answered my pesky questions about some of my pet interests, including personal branding and making a living. This is stuff I’m trying to figure out for myself, so I find it fascinating and refreshing that Frank Jude is able to get his work out to the world without feeling the need to trademark his ideas or even have a functional website.
What does it mean to be independent and yet connected? How does personal branding contradict the “radical identity politics” of buddhadharma? How does trademarking and branding foster a “cult of personality” among some yoga and dharma teachers? Do business models and corporate structures takes away the intimacy of practice? And what about the environmental impact of the travel schedules of high profile teachers?
All this and more, in the second half of this feature conversation! And if you haven’t already, be sure to watch part one of the conversation with Frank Jude Boccio.