Somebody had to do it: put an extra “s” in ‘asana’ and start a new yoga pants brand. It’s so obvious and irreverent that it’s surprising nobody had the guts to do it before.
But Leah Morelos and René Geneva did. The two Austin-based yogis recently launched ässanas, a line of yoga pants and athletic wear they claim is “anything but athletic looking.” Their first season boasts boot cut and flare pants with unique elements such as ruffle skirts and special prints.
The sassy pants are currently available only online, at a few Austin yoga studios and in the “Assana-bus,” a mobile storefront. In July, the savvy and innovative businesswomen will launch a Kickstarter campaign to expand their line and get customer feedback.
Apparently they’ll make your assana look pretty good, too.