September 28, 2009 by Roseanne
It’s a little alarming at first glance: Adidas Yoga. Luckily, it’s not (quite) a new brand of yoga ~ it’s just part of the title of a Rainbeau Mars workshop at this weekend’s Yoga Journal Conference in Estes Park, Colorado. “Adidas Yoga: ra + yoKa = The Integration of the Sun.” Seriously, wha?
The “Adidas Yoga” part of that equation makes sense – Mars is the global ambassador for Adidas’ line of “sustainable” yoga clothing (and shoes, of course, because you know we totally need the right athletic shoes for our yoga practice). And the rest of the calculation is a play on Mars’ own method of yoga, ra’yoKa (and which includes a colour-coded system of levels, of course).
There’s nothing new about Western teachers creating their own yoga systems or merging asanas with colours of the rainbow or being sponsored by multinational corporations. But there is something about seeing a global brand paired so closely to the word “yoga” which makes my skin crawl. What do the rest of you yoga watchdogs out there think?
[via elephant journal – who didn’t seem to think there was a problem with this ridiculous workshop and actually believed the validity of Adidas’ commitment to sustainable practices]
More Adidas Yoga and Rainbeau Mars’ antics: